Blippi

Moonbug Entertainment's beloved children's educational brand Blippi approached us to refresh their visual identity and create comprehensive brand guidelines. With millions of young fans worldwide, Blippi needed a flexible brand system that could expand from digital content to physical products, live shows, and licensing opportunities while maintaining the energetic, educational essence that makes Blippi special.

We developed a vibrant brand refresh anchored by Blippi's signature bright blue and orange palette, creating a bold, playful identity that instantly captures children's attention. The iconic glasses element became a distinctive brand device, appearing throughout the identity as both a logomark and a recognisable symbol of curiosity and discovery.

Through our partnership, Blippi now has a refreshed brand identity and robust guidelines that empower Moonbug's teams worldwide to create consistent, engaging content that helps children learn, play, discover, and explore.