Safe doesn't stand out
Independent creative agency built to make brands impossible to ignore.
For fourteen years, brands like Bumble, Penhaligon's, KLM Royal Dutch Airlines, Ford, Penguin and PensionBee have trusted us to bring them the challenger brand energy without the challenger brand risk.
If you’ve outgrown your founding story, we build the brand system that helps you move faster, look sharper and make a bigger impact.
We've created for:
Penhaligon's
Redefining British Perfumery
Divine Chocolate
Divine Chocolate's Bold Brand Transformation
Ford Money
Transforming Ford Money into a Lifestyle Brand
Jamie Oliver
A Five-Year Partnership With The UK's Most Beloved Celebrity Chef
KLM Royal Dutch Airlines
A Strategic Partner Going the Distance
Bubble
Branding An App For Parents, By Parents.
Pastino
Rebranding The Fresh Pasta Experience
We work best with brands when they're at their scariest inflection point.
That might mean a scale-up that’s raised capital and needs to look like it belongs in the next room. Or a more established business that’s gone a bit safe and wants to bring back some edge.
We’re small enough to stay close, and experienced enough to push back when the brief needs it. We don’t do generic. We don’t do vague. And we don’t believe in brand work that looks nice but does nothing.
HOW WE WORK →
What We Do
Brand strategy ↓
We define what you stand for, who you’re for and why anyone should care.
Visual identity ↓
We create brand systems, not just logos. Built to stay recognisable as you grow.
Creative Campaigns ↓
We turn brands into something people notice, remember and talk about.
Our client success is measured in years, not projects.
Penhaligon's, 7 years of bold product launches ↓
Seven years. Dozens of fragrances. Every launch a world of its own – from immersive digital experiences to campaigns built for the world's most discerning nostrils.
Bumble, 6 years of creative branding ↓
Collaborating with their in-house team since day one, from Badoo’s LGBTQIA+ campaign "It Started With" to the launch of Bumble For Friends and their 10 year anniversary, always fun, free-spirited, unmistakably them.
Jamie Oliver and Penguin Random House, a 6-year partnership ↓
A six-year partnership with the UK’s most beloved celebrity chef across creative launch campaigns, helping him to become a #1 Amazon best-seller every year for the past six years.
We approach every project with fresh eyes and open minds, grounding our work in the hidden (and sometimes uncomfortable) truths about your business and category.
OUR APPROACH →
We work with two kinds of clients
Scaling brands that need a brand built for growth, not just credibility.
Established brands that want to challenge expectations and regain relevance.
If you’re looking for a safe pair of hands, we’re probably not it. If you want a branding partner that can think commercially, creatively and strategically, this could be the perfect partnership.
Branding not just for decoration; the numbers speak for themselves…
It's revenue growth ↓
Cult Mia grew revenue by +191%
Post rebrand Cult Mia's net revenue nearly tripled in 2024, growing 191% year-on-year and beating its own annual forecasts by 4%.
Source: FashionNetwork / Drapers, February 2025
It's securing investment ↓
Since rebrand, Zenobe has gone on to raise over £1 billion in funding.
Since founding in 2017, Zenobe has secured around £1.8 billion in equity and debt finance, backed by
KKR and Infracapital.
Source: Zenobe.com press release, 2023Source: Zenobe.com press release, 2023
It's finding your people ↓
Toilet Twinning inspires 20,000 people a year
With a creative campaign to support, Toilet Twinning now inspires 20,000 people to twin their loo every year, raising over £1 million annually.
Source: Tearfund / tearfund.org / Toilet Twinning LinkedIn