Radnor Splash
SPLASH MOB! Radnor Splash's Vibrant New Campaign
Industry
Creative
Radnor Hills challenged us to create a campaign for their sugar-free flavoured water, Radnor Splash, that would appeal to families and young people while highlighting the product’s fun, fruity personality.
We developed “SPLASH MOB!” – an energetic concept showcasing how Radnor Splash brings excitement to everyday moments. Our strategic approach paired each of the three key flavours with a distinct scenario, using colour-blocking to reinforce flavour recognition.
The campaign centred around a dynamic 30-second hero video featuring three interconnected scenes: a Gaming Night (matching Strawberry’s red tones), a Big Shop (complementing Apple and Raspberry’s green/pink palette), and a Tennis Match (echoing Lemon and Lime’s yellow/green hues).
Each scene follows the same engaging pattern – someone reveals a Splash bottle, triggering excitement from others who spot it. The action builds to a crescendo with characters breaking the fourth wall, yelling “SPLASH MOB!” with the fruit exploding across the screen, before transitioning to vibrant product shots surrounded by fresh fruit.
Our production team delivered a comprehensive package including the hero video, photography, and adaptable assets for social media and retail displays. The colour-coded scenarios created instant flavour recognition while the playful “mob” concept emphasised the drink’s appeal across different age groups and occasions.
The campaign’s success lies in its versatility and memorability – “SPLASH MOB!” quickly became a catchy rallying cry that resonated with retailers and consumers alike.
By creating a distinctive visual language around each flavour, we’ve given Radnor Hills a platform that can easily extend to accommodate new flavours and formats as their range continues to expand. The vibrant, playful approach stands out in the crowded hydration category, positioning Radnor Splash as the fun, healthy choice for everyday refreshment.
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