Leonardo Hotels

Creating the "It Matters To You" Campaign

We teamed up with Leonardo Hotels to create an awareness campaign that speaks to business travellers and holiday-makers alike, across the UK and Ireland. With 110 properties across 10 countries, Leonardo Hotels were ready for fresh creative to show the best side and put their name on the map.

Our two-day shoot in Bristol brought to life our relatable characters – all of whom were visiting the hotel for a big reason (like a graduation) and a small reason (like the delicious buffet breakfast). This approach made the hotels feel instantly practical and personal.

We delivered a versatile campaign spanning Video on Demand channels for Sky, 4-On demand and ITVx as well as YouTube ads, radio spots, and TikTok ads.

Our messaging end-line “If it matters to you, it matters to us” sums up Leonardo’s commitment to their guest experiences, joining our stories together. This campaign runs through summer and again in November, ensuring Leonardo Hotels stands out in a crowded market.

The result? A down-to-earth, fun yet friendly nationwide creative campaign that showcases Leonardo Hotels as the perfect stay for any occasion; whether you’re there for a big match or the dream bed… we won’t judge!

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3 Major Platforms

Live across Channel 4, Sky & ITVx

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118 Assets

Delivered to fulfil this campaign

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2 Markets

All assets also localised for Irish market

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110 Hotels

Worldwide across 10 countries

It takes a village.
Thanks to everyone involved in this project.

WILDISH & CO:

Harm – Brand Partner
Jake – Creative Direction
Lucy – Designer
Andy – Motion Design
Gully – Director of Photography
Sam – Managing Director

Are you interested in how a a long-term creative partner could elevate your brand?

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