Goolf
The Tinder of golf.
Industry
Strategy
Creative
Goolf is an app for like-minded players to find, meet and golf with each other.
Their brief was simple โ change the game. They wanted us to shake up a traditionally stuffy space and make something fresh for a new generation. After a few rounds on the course to immerse everyone โ we got started.
Our team pulled inspiration from witty streetwear brands and modern community hubs to craft a strategy, then verbal and visual identity, that would make a splash and cut through.
๐
4
Energetic characters bring Goolfโs new identity to life,
๐ด๓ ง๓ ข๓ ณ๓ ฃ๓ ด๓ ฟ
3
The amount of times between the years of 1457 and 1744 in Scotland (where it was also invented).
๐
20%
Of the 5.6 million UK golfers in 2022 were female. Goolf wants to open up and diversify the sport further.
๐ฉ
12,500 to 1
The chances a typical golfer will make a hole-in-one.
It takes a village.
Thanks to everyone involved in this project.
WILDISH & CO:
Harm โ Brand Partner
Jake โ Creative Direction
Alisha โ Graphic Design
Andy โ Motion Design
Sam โ Managing Director
COLLABORATORS:
David Roberts โ Illustrator
CLIENT:
Charlie Whitfield, London โ Founder
Are you interested in how a a long-term creative partner could elevate your brand?