Curve Club
Shoreditch’s digital meets physical clubhouse.
Industry
Strategy
Creative
Curve Club is the only private members club exclusive to founders. Although the club is a tactile and luxurious space, it also hosts NFT artworks and other digital experiences – so the (all female) founding team wanted an identity that straddled both the digital and physical. To use the current buzzword – it needed to feel phygital.
Wildish & Co were approached to blur these ideals and create a dream-like brand world. We took inspiration from the club itself and games that build digital environments influenced by real spaces to create something that felt organic, futuristic and nostalgic.
It takes a village.
Thanks to everyone involved in this project.
WILDISH & CO:
Harm – Brand Partner
Jake – Creative Direction
Lucy – Graphic Design
Andy – Motion Design
Sam – Managing Director
COLLABORATORS:
André Pereira – 3D Illustration
CLIENT:
Rosie Dallas, UK – CEO
Are you interested in how a a long-term creative partner could elevate your brand?