What is the difference between a marketing and branding agency?

A branding agency defines how your business feels, from tone of voice and visuals to values and story, so your audience connects with you instantly. A marketing agency takes that brand and puts it in front of the right people at the right time. Wildish & Co. is a London-based branding agency that understands the wider marketing picture too.

What makes Wildish & Co. different from other branding agencies?

We’re a collaborative branding agency that brings clients into the creative process, without smoke, mirrors or jargon. We partner with ambitious, values-driven brands and act as an extension of their team, asking the right questions and landing on bold, meaningful outcomes together.

What in-house branding services do you offer?

Our in-house branding services include brand strategy, brand identity design, brand storytelling and copywriting, creative direction, illustration, photography and video production, UX and UI design, web design and prototyping, animation and motion design, campaign strategy, and marketing activation.

What is brand storytelling and why does it matter?

Brand storytelling turns your mission, values and personality into a narrative your audience wants to follow. It shapes how people feel about your brand. We help uncover the stories that resonate, then craft messaging that works consistently across websites, campaigns and content.

STATES OF CULTURE, SS/27

Gen-Z. An age of contradiction: Faith, Mischief & Yearning.

A cultural trend report exploring:

→ 3x cultural sentiments: FAITH, MISCHIEF, YEARNING
→ 9x behaviour drivers: Fandom, Enlightened, Trad Lives, Camp, Slop Snobs, Opt Out, Serendipity, Neo Nesters, Female Gaze
→ Campaigns, creators and creative examples leading the charge
→ Strategic provocations for brands
→ Workshop exercises designed to help teams actually apply the insight (instead of just nodding thoughtfully at a PDF).

FAITH

In an age of infinite information, people aren’t feeling more informed.

They’re feeling more unmoored. So they’re reaching for something older, simpler and far more seductive: belief.

When everything is negotiable and new ‘takes’ are relentless, endlessly debatable; being told what’s right starts to feel like relief.

MISCHIEF

Every generation wants to rebel. To stick it to the man. The problem now? No one can agree on who the man is.

So instead of clean-cut counterculture, we’re seeing something messier. More playful. More ironic. Mischief isn’t about burning it all down; it’s about poking holes in everything and carving your own path. Undermining authority with satire, independent thought and a nuance. It is a determination to enjoy life. To enjoy the process.

YEARNING

For all its promises, modernity has become frictionless to the point of numbness.

The gap between want and get? Poof! It’s gone. CLICK. CONSUME. REPEAT.

Yearning is about wanting more from life than convenience. It’s a pull toward texture, toward emotional stakes, toward experiences that feel earned.

DownloadHere →

A sneak peak inside

Ready for something new? Get in touch ☺