L’Artisan Parfumeur
Building an immersive digital campaign world.
Industry
Creative
Iconic French perfume house L’Artisan Parfumeur sought a digitally immersive launch platform unveiling their new luxury botanical fragrance collection “La Botanique” inspired by the unveiling nocturnal world of flowers that bloom under moonlight.
They tapped Wildish & Co. to design an artistic web experience centred on original animated illustrations spotlighting the unexpected natural combinations within each distinct aroma profile. Visitors scroll through the mysterious after-dark gardens guided by intriguing flora characters.
Leveraging mobile-first and cinegraphic storytelling capabilities for impact, the rich interactive pages bring acclaimed artist Katie Scott’s drawings to life while conveying the wonder L’Artisan captures within every scent inspired by nature’s concealed dark beauty revealed after sunset.
It takes a village.
Thanks to everyone involved in this project.
WILDISH & CO:
Harm – Brand Partner
Jake – Creative Direction
Lucy – Graphic Design
Andy – Motion Design
Millie – Digital Brand Partner
Guy – Front End Development
Sam – Managing Director
CLIENT:
L’Artisan Parfumuer
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