Why video content is so powerful on social media

In case you hadn’t realised yet, we’re living in a golden age of video. From YouTube to TikTok and everything in between, visual content in the form of vlogs and Reels is growing at an incredibly fast pace.

Video is one of the most profitable and adaptable parts of your social media strategy. It’s useful for so many things, including product promotions, educational content and marketing campaigns.

With smartphones in everyone’s pockets and a huge range of free apps and software at our disposal – there’s no reason you shouldn’t start utilising video today. Seriously. Here are some of the reasons why video content is such a powerful tool to have in your social media arsenal.

Videos appeal to mobile users

Most people own a smartphone, and in 2022, it’s no secret that we’re constantly scrolling. Whether we’re on the bus, waiting for our potatoes to boil, or even while we’re “watching” TV.

Smartphones are our preferred way to consume content, and videos that are optimised for mobile are the cream of the crop. If you ensure your videos are produced and optimised with mobile users in mind, there’s no doubt they will reach more views.

Google is obsessed with videos

Well crafted, useful and interesting video content is Google’s best friend at the moment, so websites that integrate top-quality videos into their content have a much higher chance of ranking at the top of Google’s search engine results.

If you create videos that capture your audience’s attention, they’re more likely to spend more time on your website, too. This is another great way to boost your SEO. Win, win!

Videos engage busy (and lazy) customers

There’s no doubt that video is one of the easiest forms of content to consume. As we’re all so busy leading hectic lives, we don’t often have time to stop and read lengthy product descriptions anymore.

That’s why video is so useful for capturing even the busiest (and laziest) of customers. If you ensure the whole customer journey is as easy as watching the video, your viewers can go from enjoying your clip to making a purchase as quickly and efficiently as possible.

Influencer marketing thrives with video

The influencer industry is booming, and it’s still one of the best ways to build brand awareness on social media. If you want your influencer strategy to really pack a punch, you need to be present on their platforms. This means TikTok, Instagram and YouTube.

If you’d rather leave the video production to the professionals, you could enlist relevant influencers to create your content for you, or you could reshare sponsored content they post on their own platforms. Either way, you’ll need plenty of budget for this – but the reach, engagement and lead generation you’ll get in return will no doubt be completely worth it.

Video is so versatile

There are hundreds of different video formats, so it’s easy to find a method that suits your company’s audience and goals. Whether you opt for stories that disappear after 24 hours, well-produced, long-form YouTube videos, interactive live streams, or educational webinars – you’ll definitely find something that works for your company.

This versatility gives you the opportunity to experiment with different ideas and concepts and get a feel for what your audience engages with most. Then you can start to really hone your production skills and start creating amazing content.

Platforms are pushing video over other content

YouTube and TikTok have always been video-based platforms, but even primarily stills and text-based channels like Instagram, Twitter and Facebook are pushing video content now more than ever.

If you want to get the best out of these platforms, you need to play their game and work with their algorithms. This means creating engaging video content in their preferred formats (for example, at the moment, Instagram favours Reels over anything else).

Those are just a handful of reasons why you should be upping your video content game in 2022. If you’ve got an idea for a video campaign or strategy that you need a hand with, give us a shout and let’s chat about how we can work together to create something brilliant.