5 reasons your start-up depends on stand-out photography

Building a start-up is not easy. Your to-do list is never ending – from securing funding and hiring the right people, to building your brand and growing your customer base. We wouldn’t blame you for wanting to save some time and money where you can.

When it comes to your marketing, there are a few things you shouldn’t scrimp out on. Today, we’re talking about professional photography, and how beautiful, stand-out imagery can bring your brand to life.

So why should you invest in good quality photos?

1. Show authority

By investing in top quality photos, you’re showing that your products are worth every penny. While good pictures obviously don’t always equate to good products, they definitely help to give you authority in your field.

Don’t underestimate the importance of perceived value. With high-quality marketing, you can gain trust from your audience. Look at Apple – their strong focus on show-stopping photography and design has put them at the top of their field for decades.

1. Increased shareability on social

In the 21st century, having a successful social media presence has become one of the most important parts of running a business. Your brand’s image on Instagram, TikTok, YouTube and beyond is essential for building credibility and growing your customer base.

Consistently using good pictures will help your business stand out on social. It will boost the engagement and increase the shareability of your posts, helping you reach more people and grow your brand’s awareness easily.

1. Stand out from your competition

As a start-up, you’ll be looking for every possibility to stand out from the crowd. High quality imagery that catches your audience’s eye and shows your brand at its very best will help to set you apart from the competition.

For product companies selling on e-commerce franchise sites like Not On The High Street – having amazing imagery that jumps off the page could be the key to a customer choosing your product over a competitors’ right next to it.

Likewise, if you’re marketing a hotel or guest house on sites like Booking .com, clean, bright and beautiful imagery will always be more appealing.

1. Establish your brand

Finding a style of photography that enhances the look and feel of your brand, while staying consistent across all your marketing channels is so important when establishing yourself in your industry.

Brands like Glossier, AirBnb and Sonos are all known for their bold and beautiful visual identities. They’re very confident with their vision and never accept anything less than perfect.

1. Bring your website to life

Finally, perhaps an obvious point but one that should always be at the top of your mind – and that’s the impact high quality imagery can have on your website. We’ve all landed on those cheap and cheerful sites utilising low-res images taken on a potato – or worse – horrifyingly cheesy stock imagery.

There’s no denying the difference beautiful professional photography will make to your website – accompanying your carefully written copy and top-quality design to perfection.

How bad could it be?

These days, anyone can take a picture. Thanks to smartphones, it’s easier than ever to capture imagery. While many of us are self-confessed iPhone-ographers who enjoy snapping away for Instagram – the expertise and knowledge a professional photographer brings to the table should never be underestimated.

Whether you’re advertising products, events, or people – if you don’t invest properly in your photography, you’ll probably end up with rubbish pictures. A bad photo doesn’t just look naff, but it can end up causing other problems, too.

Rubbish photography will fail to stand-out against your competitors, it might make a bad first impression on potential customers, and it could go so far as to damage your reputation. Do you think it’s worth the risk?

If you’re building your brand and want to chat about other ways you can improve your image and stand out from the crowd, we’d love to hear from you.