5 Reasons your campaign isn’t hitting like it should

After launching our new website, we’re back with some fresh insights. In true Wildish & Co. style, here are a few things we’ve learned about campaign work, with 5 reasons why your campaign might not be hitting the mark.

 

1. You haven’t spent enough time getting to know your audience

A crucial step often overlooked. The better you know and understand your audience, the better you can speak to them. Campaign work is all about communicating clearly and directly, addressing their pain points effectively.

 

1. You didn’t create the right message for your audience

Everything you do should meet your audience where they are. Speaking to them authentically and ensuring your content is genuinely useful is key. Your message should resonate with your audience’s needs and interests.

 

1. You’ve lost sight of the ultimate goal of your campaign

Complicated can be fun, but simple is digestible and resonates more. If your goal is to create brand awareness, this should be reflected in all messaging and creatives. The overall goal needs to appear in the positioning, activations, and CTAs of your campaign, creating a cohesive message.

 

1. You’ve relied on a single channel

Don’t put all your eggs in one basket. Each platform has its quirks, and just because something didn’t perform well on one platform doesn’t mean it won’t work on others. Good content might just need the right audience or a platform that suits its format.

 

1. You haven’t left budget aside for testing

Even the best-laid plans often go awry. Leaving some budget for testing allows you to understand your audience better by experimenting with different messages and creatives. This maximises ROI and ensures your campaign reaches the right audience.