35 blog post ideas to develop your company blog

We recently wrote about all the reasons why your company website needs a blog.

We thought it was a little unfair to send you off into the world of blogging without giving you a few pointers on what to actually write about, so today we’re sharing 35 of our best blog post ideas to help you develop your company blog.

Whatever industry your company operates in, there will be endless topics you can cover. From sharing company news and opinions to answering your customers’ frequently-asked-questions – we’re sure you’ll find plenty of things to write about.

If you’re struggling to get started, here are a few ideas to get the ball rolling.

Share latest company news

Your audience will be interested in company developments, whether you’ve hired a new CEO, announced a new environmental impact goal, or made a big change to the way you operate.

Sharing your latest exciting news on your blog is a good way to create a buzz around it, and provide an easy way for your audience to share the news far and wide.

1. Introduce new senior team members
2. Announce exciting industry developments
3. Promote events you’re attending or hosting
4. Explain big changes or updates in the company
5. Showcase website updates or new branding assets

Utilise guest bloggers

If you’re struggling for ideas on what to write about, or you’re just a bit short on time to write them, you can always utilise other people to share content on your blog for you.

Whether you ask other team members, industry experts, or even customers to guest-write on your blog, you’ll be surprised how much content you can generate by utilising other people.

1. Introduce your audience to the team
2. Share messages from senior leaders
3. Reveal expert opinions from specialist staff
4. Interview influencers from your niche
5. Share reviews from customers or clients

Answer your customers’ questions

One of the most useful things about a company blog is having the platform to delve into your customers’ questions and challenges. Rather than simply providing a short “FAQ” page, you can create entire blog posts for each issue they face.

This way, you’ll be able to get into the nitty gritty of their problems, and provide thorough and well-thought-out solutions that you can refer to time and time again.

1. Educate on how to use your services
2. Explain the differences between products
3. Troubleshoot any common issues or problems
4. Provide product recommendations
5. Share tutorials or step-by-step guides

Promote new campaigns and products

When launching a new campaign, you’ll likely be sharing it across your social media channels, on your website and other advertising platforms as well.

Don’t leave your blog out! Make sure a post about the new campaign goes live at the same time as everything else, so you can provide your customers with more in-depth details about it.

1. Create gift-guides featuring your new products
2. Showcase different product combinations
3. Share different ways customers can use products
4. Spotlight key products and best-sellers
5. Host a giveaway or competition

Celebrate your latest work

Talking about the successful projects you’ve completed and the amazing clients you’ve worked with is a great way to entice new ones. Make sure you shout about your latest work from the rooftops to help build your reputation amongst your audience and provide a place to show off how great you are.

1. Create individual case-studies for your latest projects
2. Interview clients and customers
3. Share your top 5 projects from the year
4. Thank your customers for their support
5. Welcome a new client

Share industry news

If you want to become a trusted source of knowledge and wisdom in your industry, you can utilise your blog to share opinions, thoughts and news from your field. Whether you instruct a specialist from your team, or you run a feature with your CEO once a month – you’re the experts, so make sure your audience knows it.

1. Report current trends and statistics
2. Bust some common myths in your industry
3. Round-up key takeaways from industry events
4. Interview industry experts
5. Run a regular round-up of industry news

Create seasonal content

Every day is an international day of something. You can utilise the changing seasons and all the occasions that come with it to create fun content that people will enjoy month after month, year after year.

Whether your company celebrates Christmas, Eid al-Fitr, or International Doughnut Day, there’s plenty of opportunities to get involved in seasonal content throughout the year.

1. Share Christmas activity ideas using your products
2. Host a Mother’s Day giveaway competition
3. Promote Valentine’s Day gift-guides
4. Provide summer activity inspiration
5. Create an “Easter egg hunt” on your blog or website

We hope you enjoyed these ideas, and that we’ve provided some helpful inspiration to get your blog posts rolling!

If you’re hoping to launch a company blog and you need a solid content marketing strategy to keep you focused, on-brand and at the top of your game – get in touch and let’s chat about how we can work together.