10 reasons your business should be on TikTok (if it isn’t already)

TikTok is a brilliant platform. Compared to the “doom scrolling” that’s so often associated with social media, endlessly scrolling through TikTok is a total joy. For the most part, it’s fun, it’s light-hearted and it’s entertaining. What more could you want from an app?

In 2022, if your business isn’t on TikTok yet, we have a few reasons why you really might want to consider it. Here’s why…

 

1. It’s the fastest growing social media platforms of all time

Since launching in 2016, TikTok shot to the top of the social media hall of fame. It reached 1 billion monthly users years earlier than Facebook and Instagram managed to, and it was officially the fastest growing app of 2020.

This tells us one thing: TikTok is where we’re spending our time. And if all eyes are on TikTok, then that’s where your business should be.

1. It reaches a young audience – but it’s not just for teenagers

TikTok has a bit of a reputation for being a Gen-Z platform, but that’s not necessarily a bad thing. It’s a great place to connect and engage with a young demographic, and if 16-30 year olds is your target audience or you’re hoping to reach a more youthful audience – run, don’t walk

1. It’s great for user-generated content

TikTok is different to the other social platforms because there are so many options for user-generated content.

Your audience can “duet” or “stitch” your videos, effectively integrating your content with their own. They can also use your original audio on their own videos, or respond to comments with video.

While the other social channels have become a bit stagnant, TikTok is a really fun and engaging platform, with more opportunities than ever to interact with your audience on another level.

1. You can utilise paid ads with TikTok for Business

Of course, like all good social media platforms, there’s the option to create paid ads. Using TikTok for Business, you can have fun with your paid marketing while reaching a huge audience. Gen-Z are always a step ahead of the game and many even have ad-blockers installed, so you’ll have to work a little harder to really get their attention.

1. It allows you to maximise creativity

TikTok is a great place to get creative. You can make all your content within the app – shooting video, editing it, applying effects and customising audio all in one place. It’s a really authentic way to share content and it’s quick and easy to learn if you’re not already a pro.

1. TikTok helps build brand awareness

The thing about TikTok is that it’s less about lead generation and driving website traffic. It’s more about posting fun and entertaining videos that help to build brand awareness. TikTok really isn’t a serious platform – it’s all about the fun. Businesses that thrive on the platform are the ones posting short, light-hearted videos that are helpful, funny and entertaining.

1. It inspires organic growth

While other platforms like Facebook seem to prioritise ads over regular content, TikTok’s unique and innovative algorithm allows your account to reach lots of people organically.

Arguably, the reason TikTok is such a successful platform is because it’s taken us back to the basics of social media. Ads have taken a backseat in favour of good, old-fashioned content. The silly little videos that make us laugh are gaining more reach than you could ever imagine on other platforms, showing you really can get the best out of the platform with organic content creation.

1. Influencer marketing is huge on TikTok

The influencer industry is still booming, and new content creators are popping up all over the platform. Influencer marketing is still a brilliant way to connect with a new audience, reach more people and build a stronger awareness of your brand.

If you collaborate with the right influencers for your business, you could be looking at average engagement rates of 17% on TikTok compared to less 4% on Instagram. That’s pretty impressive!

1. You can view real-time analytics

With Pro accounts, you can view real time analytics to help you track the performance of your content and really begin to understand your demographic. The ability to keep tabs on your posts as they gain traction is a really valuable tool, and will help you learn what content your audience is responding to, so you can go ahead and make more of it!

1. Your competition will be on there

At the end of the day, if you don’t start using TikTok, then it’s pretty likely that your competition will. Early adoption of social media platforms can really pay off if you get it right, as you’ll be the first to start building an audience, growing a following and reaping the benefits of your work.

 

If you’ve got a TikTok campaign idea in mind and want some help getting it off the ground – let’s chat! With a talented team of creatives behind us, we can collaborate with you to design artwork and assets that will make your TikTok a success.