We designed a scalable art direction that could be used across the range for the whole month.

Each sweet has it’s own unique history and nostalgia to it, so it was important we incorporated the sweets’ own personality and tone of voice, with the wider Swizzels brand as well as the Veganuary messaging (that would go alongside the social copy).

And for each post, we needed impactful and eye-catching animations to bring the post to life and make sure we caught those all-important eyeballs within seconds, to ensure high conversion and engagement for the brand.

We delivered a bright, bold and evocative campaign that ran for the whole month of January on Swizzels global social channel.

Through our process and approach to social campaigns, we broke the target audience into four initial buckets – environmentalists, flexitarians, vegans, vegetarians, and sweet lovers. The aim of the campaign was to generate awareness amongst as many relevant people as possible across both Face and Instagram. By targeting the right target audience at the right time with the right ad, we could ensure that awareness converted to brand engagement.

We ran ads across all the most popular products including Love Hearts, Choos, Rainbows and Parma Violets.

With a cost per video view of just 1p, the campaign performed extremely well, reaching new audiences and getting the Swizzels Veganuary message to over 300,000 potential new customers.