In a summer where — for many, if not most of us — a distant beach seemed like a fading and equally distant memory, the prospect of the Great British Seaside came to feel ever more enticing. But how do you preserve that feeling?
For better or worse, in the end, some of us made it to the coast. But, when even that felt off limits and the mental picture of British beaches became one of overcrowding and under-appreciation, something had to be done. An injustice had to be corrected.