Creative For A Movie With A Message

‘NYET!’ is a short-film from Alex Helfrecht and Jorg Tittel. A comedy that mocks the UK’s post-Brexit future with absurdity tinged with darkness thanks to the inescapable reality of the film’s subject matter.

Starring Olivia Williams alongside newcomers Gabriella Moran and Dimitri Gripari this movie holds up an unsettlingly possible near-future mirror look at a post-Brexit world, one in which Dover is saturated with standstill traffic as border force searches for black market European food products…

Filmmakers, Alex and Jorg, sought out Wildish & Co. after spotting our irreverent world view in the Friday Project work.

They wanted an agency not to just fulfil the brief, but to go above and beyond, bringing the film’s black humour to life with a sharp wit (something not that difficult considering the country’s sorry state of near-future affairs).

We delivered the film’s branding and creative along with online assets. We also provided design support for print, digital assets for the directors live Q&A debate and merchandise such as notebooks, apparel and posters – all available as part of the UK launch.

And, like all the actors in the movie, we also gave our time for free to support this movie and the message. The short film was acquired by Sky and made available to millions, helping to spread its politically-charged message via its dark surrealist tone. In such troubling and complex times, helping ‘NYET! – A Brexit U.K. Border Farce’ to reach and engage as many audiences as possible was the least we could do…