How we helped bring a new type of instant noodle to life.
Intrepid traveller & CEO, Crispin Busk, came back from Asia inspired. He’d fallen in love with the food, the way of life and most of all – the flavours. He’d recognised that back in the UK instant noodles were flavourless and packed full of preservatives so set out to do something about it. He wanted to re-invent the average noodle.