Founded by Fergus Chamberlain in 2012 after a visit to Oaxaca, Gran Luchito offers UK consumers an authentic taste of Mexico for their own kitchens. They seek to bring home-cooked Mexican meals to life using unique cooking processes, often made in Mexico, for each of the products.
As customers of the brand, Wildish & Co. reached out to Gran Luchito with fresh ideas around creative executions and activations as a brand they know, loved and wanted to work with. The timing coincided with Gran Luchito’s latest product launch, Refried Beans, being launched in the UK in the summer of 2019.