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Creative Inspiration Weekly – #5

A new year brings new creative inspiration, and the first few weeks of January has already provided some exciting design bits for us to feast our eyes on.

Burger King

If you haven’t been living under a rock for the past week or two, you would’ve seen Burger King’s huge rebrand last week. There are countless articles about the launch, but let’s talk about the illustrators behind the rebrand.

“For Burger King’s first global rebrand in more than two decades, we set out to make the brand feel less synthetic and artificial, and more real, crave-able and tasty.”

The people behind the illustrations, Cachete Jack, did an amazing job at capturing this using their signature fun and playful style. These guys are totally different for Burger King, and it’s refreshing to see such fun and quirky illustrations used in a mainstream brand.

See the full case study here

YOU&ME&ME&YOU

“From the start, the plan was that this piece will be here for the people of Leeds for centuries, but I think it’s the perfect message of unity to start 2021 – a year when continued connection and community will be so vital.”

Last week Anthony Burrill unveiled his latest project, YOU&ME&ME&YOU, on the side of a building in central Leeds. The mural showcases the best of Anthony Burrill: bold and simple typography. It’s also a great message of togetherness during the pandemic.

A staycation to Leeds once lockdown is over?  

See the full case study here

Vojo

We can’t post in January without mentioning something vegan…

Perfectly timed, agency Johnson Banks have released a brand identity for a new health app for vegans called Vojo.

“We wanted to help supply vegan facts, not fiction, help find out what people’s bodies were missing, and help supply a level of personalised information.”

The identity is beautifully simple, featuring fun illustrations of human-like fruits and  vegetables. This paired with some health inspired puns it’s the perfect combination for a successful and aesthetically pleasing brand.

See the full case study here